Marketing Essay (My Homework)
This is some homework I turned in for my Start Up Now Class. Thought I'd leave it here also.
The Forces of Marketing and Impact on our Quality of Life.
Marketing has the capacity to have a tremendous effect on our quality of life in direct relation to how much we, as consumers allow it too. In
our daily lives we are consistently
bombarded with visual and verbal
stimulation, suggestions, jingles,
reviews on products we are led to
believe that we need in order to conduct our daily lives.
In reality many of these products are not needs and they may
not even be items we actually want, though we may choose to decide we want or need them based on the psychological
impact of marketing materials most people come in contact
with on a daily basis. A variety of mediums including television commercials, radio, youtube, facebook, billboard, and targetedemail advertisements are regularly inviting us to try something new, to buy this, eat that, go here, and improve our lives by
purchasing this now.
Many of these products may in fact improve our quality of life,
however in certain circumstances some may not. Is having the desire to pull into a fast food chain and have a big greasy
burger because your senses were recently stimulated with the
intention of creating that desire such a good thing for over all
well being? On the flip side maybe hearing a commercial
about a shoe sale is exactly what you needed to hear to tip the scales to invest the money on a new pair you’d already been
thinking of purchasing that will physically improve your life by
helping make your body more comfortable in the course of a
Whether it marketing effects consumers positively or negativelydepends on multiple factors and each individuals factors are
different. Financial and emotional well being of individual
buyers has the capacity for a large impact on the out come of apurchase.
For financially well off individuals purchases based on
emotional choices and psychological effects of marketing are
not really that big a deal. In some cases the purchased item
may soon be thrown in a closet completely forgotten after
For someone with less money an emotional purchase based onthe psychological effects of marketing, peer pressure, trying tokeep up with the Jones, and the like can have a long term
potentially devastating results like in not being able to meet
So as I am venturing into studying marketing I ask myself what
is my responsibility to the consumer? What am I actually trying to achieve by selling my product? Will it help or hinder my
The reality is I can’t really know the answer to those questions, however from knowing a whole lot of financial stresses in my
life, some brought on by solely myself, some brought on by
choices of others I’ve had none or very little say in, I can say I
care about the consumer.
This is why, as an artist when I first began to consider putting aprice tag on my art as a way to meet my basic needs and
hopefully end my unemployment forever, it was and continues
to be extremely important to me that its available at a variety of price points As I know first hand how it is to have $5 be a big
difference in my daily life. It is also why when deciding to put a price tag on my art for sale I want it to be affordable to people, because art is not just for the rich, everyone should be able to own a few pretty things to brighten their day.